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星巴克的成功居然和咖啡无关?揭穿这些你没发现的营销心机!

对于星巴克这个品牌,相信大家都不陌生,它成立于1971年,目前是全美最大的品牌零售店和最大的特色咖啡供应商,甚至在世界各地也圈粉无数。然而,咖啡品牌那么多,有些人喜欢研磨,有些人偏好速溶,但为什么大家都愿意花钱买星巴克呢?

一站式创意品牌营销方案——B.R. Boss

在如今瞬息万变的市场中,企业之间的竞争变得愈发激烈。商家们费尽心思策划各种行销活动,但一直影响消费决策的,却一直离不开“品牌”二字。缺乏有效的品牌化运作,就相等于把这巨大的潜在商机拒于门外,即使拥有再优秀的产品,企业却也难以成长壮大。

10 Website Fails Your Business Is Making

A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons…

The Pros and Cons of DIY Website vs. Professionally Developed

If you’re looking into building a new website or updating an existing site, one of the first choices you’ll have to make is whether to do it yourself or hire a professional. Not so long ago, there would have been…

3 Essential Stories You Need on Your Website to Attract Customers

Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does — use stories to sell your products and services. This makes sense: At some point, you’ve probably gone to a meeting featuring a…

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